Twitter_Marketing_Training

Retweets mean that anyone whoenjoys your content can share it with their followers. Like the best social media sites, this allows Twitter to take full advantage of the viral potential of any social network. In theory, a very wel-thought out Tweet can be Retweeted multiple times, allowing it to spread exponentially through networks of users. If you share a Tweet with 2,000 people and 200 of those re-share, and 50 of each of their users reshare… you’re starting to reach a gigantic audience. Additional Features On top of the core features of Twitter, the platform has also grown to present many more opportunities that we digital marketers can make use of. There are tons of apps, widgets and other patforms for instance that make it very easy to enjoy Twitter in a convenient and bite sizedformat. Mobile users can even receive Tweets from users they’re following as notifcations, giving you much more direct access to your audience. Likewise, embedding Twitter into the sidebar on your website can also aid growth considerably, as can using one of the countless tools that allows you to automate the publishing of Twitter content. And that’s before we’ve even mentioned the formalized advertising platform… We’ll look at how to use all these features and much more over the coming chapters. For now, the point to keep in mind is simply that Twitter has grown beyond its origins and is now an incredibly flexible tool. In fact, it is perhaps the most flexible social network, thanks to its minimalistic nature.